Is DEI killing the WNBA?

As an observer of the markets, I have noticed a stark difference between a company that supports a particular economic theory and a company seeking to objectively satisfy customers. Theories disconnected from reality create cognitive dissonance and harm the smooth functioning of the organization while a focus on customer satisfaction enables the company to positively affect the lives of customers.

Economic theories are subject to the judgment of the public. Some are known to impact profits and customer response. For instance, Marxism comes to mind. Marxism is an anti-productive theory that disrupts the free marketplace.

Which brings up the WNBA[1] sports league. How did we get where we are with the WNBA? Few have been able to tell us the causes of such practices as flagrant fouls, thuggish play, no-foul fouls, fists to the neck, kicks to the groin, elbows to the face, and bleeding lips, none of which should happen in a “professional” sport. Is it possible that Marxist theories are causing these practices? Few would think so, but it is my conviction that the WNBA's problems rest squarely on Marxism.

Someone has said about the WNBA: “We are witnessing greatness being micro-managed by mediocrity.”[2] This is the case, but the question is “why?”

If you want to understand what is wrong with the Indiana Fever basketball team and why this team struggles, I suggest it is not the Fever[3] alone that is struggling – the problem is a league-wide policy called DEI (Diversity, Equity, and Inclusion). It is this policy that is driving away athletes and fans from the WNBA.

The basic premise of DEI is Marxist class warfare. DEI is an anti-capitalist concept that seeks to address class divisions and fight racism, classism, and other similar isms. Under Marxist principles, society is considered to be the owner of the individual who must live for the sake of the collective known as “the workers of the world.” Under DEI, every player in the WNBA is considered to be a soldier in the army against capitalism – and she is beholden to advancing DEI policies – when she does not, she is considered an enemy against the struggle.

Under Marxist management of society, individuals are broken down into collectives used as armies to battle against capitalism. Through the Marxist critique of history, the idea that capitalism must be destroyed is a dogma. Marxism holds that, eventually, a new “socialist man/woman” will emerge and take over society – this, they tell us, is historically inevitable. You cannot doubt this; it is the basis of Marxist materialism.

But do not worry, this final dictatorship will eventually disappear as communism liberates man from capitalist exploitation – although, in fact, there are no assurances that the destruction of capitalism will bring anything like “freedom” for man. On the contrary, all indications are that it will bring poverty and social decline, the police state, and even worse class warfare waged by ruthless elites.

Nevertheless, DEI is merely one of the methods for the destruction of capitalism, and advocates of DEI are intent on using its principles to undermine the capitalist nature of society. It is a form of incrementalism intended to advance socialism piecemeal through small steps that, taken together, and over time, will lead to the eventual victory of socialism. (Parenthetically, this revolutionary aspect of DEI and Marxism provides the basis for the idea that advocates of communism can use “any means necessary” to bring about the victory of DEI in society – which means that violence is a “valid” method of turning society in the “right direction” toward socialism.)

To provide a foundation for my view that DEI guides the WNBA, I would like to note that the management of the WNBA is openly and deliberately in favor of DEI policies. The NBA[4] owns the WNBA and provides much of the funding for it. On its website, the league declares its “adherence” to DEI policies:

“Diversity and inclusion are central to our game, and we believe that they are catalysts for innovation. We know that our business is stronger when we leverage our differences to generate more and better ideas, sparking innovation that further connects us to our fans and our communities.”[5]

I would like to suggest that the above policy statement by the NBA (and WNBA) is PR puffery with no connection to benefits for the league and players. It is intended to suggest that seeking social goals (rather than quality play) will endear the NBA (and WNBA) to the fans. Further, it suggests that DEI policies actually fight racism and other differences – and that this fight against “social” unfairness will produce better basketball.

I beg to differ. Better basketball cannot happen when the league’s policy focus is given over to diversity, equity, and inclusion. These policies are actually counter-productive to better basketball and create less diversity, more inequality, and virulent exclusion. Yes, that is right; DEI policies create prejudice, unfairly treated athletes, and discrimination (as we see today).

Over the last three years, a certain player has ascended to prominence in the WNBA. Her singular skills have turned over the apple cart of the WNBA so to speak. In fact, her quality of play is so impressive that she confounds the intent of diversity, equity, and inclusion. This is because she is supremely good at playing basketball.

Caitlin Clark (especially to her fans) is not an example of diversity (she is white), not an example of equity (she is earning millions in endorsements), and she only needs to be left free to play if she is to find the inclusion she so richly deserves. In effect, she “includes” herself by her play and does not need to have anyone pushing political buttons for her sake. All she needs is the proverbial “level playing field” and she will do fine, thank you.

The victims of DEI are the athletes (like this newcomer) who do not need to be propped up by DEI policies - the athletes who distinguish themselves by their talent and genius. Yet, the WNBA has gone to war against these athletes, and would prefer to drum them out of the league rather than bask in the new glory they have brought, the new dollars they earn, and the singular and individual status of their play. Caitlin Clark is the new face of the league and the older veterans, including the management of the WNBA, seem wedded to DEI.

Caitlin Clark has broken the mold for how to play basketball on the professional level. She has shown that it is possible for a player to earn millions of dollars despite the fact that few other “women” in the sport have done this. She is a true phenomenon and the “veteran” players against whom she competes are acting like thugs against her, as if unfairness is a legitimate way to fight racism and other differences. They are using the aura of racial victimhood as justification for victimizing a unique talent who fights with skill and genius. On what planet has this ever been justified?

To illustrate this, we must look at how DEI is practiced in the marketplace.

DIVERSITY

The first goal of DEI is to encourage diversity of all types (to the exclusion primarily of whites), using a leftist form of identitarian[6] politics. Diversity policies claim to correct circumstances that are thought to have been unfair toward specific ethnic and/or gender groups. Note that this is a social goal, not a goal to create better basketball. And this is the problem.

In the sport of basketball, capitalism actually achieves the goal of diversity by letting the cream rise to the top regardless of color or other limiting circumstances. Judging from history, basketball, in particular, has been significantly diverse. So why do we need a political solution (DEI) when diversity already exists in the sport? Just go to a basketball game and you will see that fans of diverse colors cheer for athletes of diverse colors. There is job security in basketball if you keep scoring points.

The mistake here is to think that it is possible to promote diversity without experiencing an impact on quality. This is untrue. When you pit collective identity against quality of work, you frustrate the effort to promote quality of work. When an athlete is promoted because of the color of the skin, other athletes of different colors are necessarily excluded.

In fact, the goal of diversity under DEI is a lie. If the company truly wants to promote diversity, it will only use the standard of high quality in judging its employees.

But there is more. There are other negative aspects of DEI regarding diversity. For instance, in order to promote diversity, the organization must elevate certain employees to better positions because of presumed victimhood in the past. It would favor these employees over others presumed to be members of other groups. Lowering the job statuses of more effective employees robs them of positions they would have otherwise earned, and it drives them to leave the company for “personal” reasons.

To prove that the company is serious about diversity, the Human Resources department must hire and promote employees who have specific “looks” regardless of work ethic. When the company sees that the quality produced by its employees has declined, it will develop programs that require quality employees (those that are still there) to “help” the mediocre employees by doing their jobs for them. The result of this is that the elevated employees consider themselves “entitled” regardless of work ethic. And the better employees leave and start their own companies (filling the competitive gap in society), re-opening the market to better products and services (which puts the DEI-based company out of business).

Equity

Equity, of course, involves pay and ownership. In order to tip the scales of success in favor of the new diversity, the so-called “diverse” employees must be paid the salaries that they would have otherwise earned (if they were productive). They would be elevated to positions of power but only because of their identities – not their abilities. This is a public relations move that signals to society that the company also wants customers with those qualities, and does not care about customers associated with so-called “oppressors” of the past. The fallacy of all this is the notion that today’s people suffer exclusion in the same way that (long-dead) people suffered exclusion. That does not always follow and the only way to correct the bad policies of the past is to stop engaging in exclusion and give everyone the same chance.

Inclusion

When mediocre employees are elevated through pay and stock ownership, they signal that they prefer to collaborate only with other mediocre employees which causes a general decline in production and profits, as well as a decline in customers. The idea of inclusion, therefore, leads, over time, to the exclusion of employees who exceed quality standards. Again, this comes from the false notion that “capitalism” can only be corrected by “putting your thumb on the scales” to favor people who have been “wronged” in the past. What people do not see is that the wrongs of the past, do not affect the present generation, and correcting them only leads to the wrongs of the present – exclusion brought about by DEI.

Moving back to the WNBA, what you are seeing (in today’s fan) is anger, lowering ticket prices, and boring games. The fans are being excluded also. In the WNBA, you have an organization sidestepping the idea of quality basketball by claiming that the best way to get better basketball is through DEI. They use PR and marketing gimmicks to “build up” mediocre players who cannot play at the level of Caitlin Clark. CC22 is also brought down by blaming her for thinking she is “too good” or for being too selfish, and making too much money. Hence, the beatings.

This is an example of an immoral concept known as envy. It often happens that when an individual distinguishes him or herself for a particular skill, the others around that individual criticize him or her of being “full of themselves” or “too good for their britches.” Ayn Rand called this the “hatred of the good for being the good,” and it is a serious social problem today made even worse because it is deemed just. I have great regard for the struggle that the “good” individual must face, the doubts he or she experiences and the dread of knowing that no matter how hard he or she tries, someone will always be there to tear it all down, criticize it, and destroy it. Being able to “buck up” in the face of this unnecessary cruelty takes a terrible struggle.

When DEI policies are manifested in operational failures, league management feels it must develop PR campaigns to fool the customers about what is really going on. This forces good athletes to flee to better work climates. Even worse, the WNBA enlists its referees to tip the scales by “helping” the mediocre players win games. Again, this does not fool the fans and only lowers the esteem of the league and players. The advocates of DEI, because of all the damage they do to their best athletes, are doing evil. And they should know better.

In order to correct this situation, the WNBA must abandon its racist and sexist DEI and Marxist policies and focus on fairness and quality play regardless of skin color or other “identities.” Fairness is what the fans want and until the WNBA self-corrects, the league will progressively self-destruct. As for CC22, get out as fast as you can. Find another sport that is not full of bigots and mediocrities. I will be there to cheer you on.

Robert Villegas

Robert Villegas is a published author of over 120 books and publications. He is a former manager in a transportation company and has also worked in other industries in various parts of the world. Politically, he is neither progressive nor conservative while harboring agreement with laissez faire economic principles like those of Ludwig von Mises, Henry Hazlitt, and Ayn Rand. His books can be found on Amazon in various formats as well as Barnes and Noble and other retailers.



[1] Women’s National Basketball Association

[2] Fans Booe Stephanie White as she CRASHES OUT on Caitlin Clark – Source: https://www.youtube.com/watch?v=mAg0Cf_YFk0&t=627s  (Parenthesis Mine)

[3] Indiana Fever Women’s Professional Basketball Team

[4] National Basketball Association (Men’s)

[6] relating to or supporting the political interests of a particular racial, ethnic, or national group,

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