Back Matter: Villegas’ Book Series on EGOnomics

EGOnomics – Finding Your Core Ego

“Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask.

“In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel better about putting yourself first. I want you to understand that your ego is part of your makeup, natural, and there should be no guilt associated with it. First, you must learn that egoism is a positive human trait that has been denigrated because it should be the “first focus” of the individual. Egoism, and its expression, selfishness, are not evil, they represent innocent love that the individual should express to him- or herself. Secondly, narcissism, often thought to be associated with egoism, is not egoism – and it is upon this difference that society and morality have gone wrong.”

https://amzn.to/3UQ3z0M

EGOnomics Part Two – The Question of Moral Status

"The goal of my EGOnomics writing is to bring to my readers new ways of thinking and being. I want to open your eyes to the benefits of thinking of yourself as your only and central focus. I want to teach you HOW to be proudly selfish and what you should do to achieve it. I want you to learn that being proudly selfish and proudly happy leads also to your being proudly moral. In fact, all three of these states, being proudly selfish, being proudly happy, and being proudly moral are so similar that they are virtually the same state of being. Who would tell you that being proudly moral is wrong – yet some say that being proudly selfish is immoral. Note the contradiction.

"Being proudly selfish can be encapsulated by saying that your first and only thought should be about you and that is as it should be. It is a good thing because it brings good into your life. It is the basic motivation for doing good and right things. Being proudly selfish is also the same as being proudly guiltless. Living proud and living selfishly should be something that you run to with full vigor, full energy, and a complete expectation that you will experience a profound, central core of being that is fully enthusiastic and fully rich with feeling.

https://amzn.to/4cs6P8G

This Book is About You – It is About Time

You have a yearning, a passion for some form of the good. What is it? You only know that you are confused, unclear, unable to decide just who you are and what you want. You look around and see the people. You wonder what makes them move each day? You notice some of them act as if they don’t care what happens next, they are dressed differently and seem not to care what they look like or how people react to them. Others move briskly bent on a purpose, concerned only about what they are about. People walk by them; they don’t even notice. They just keep to their path and you wonder where they are going. This book is about you. It's about time.

https://amzn.to/3TbH1XV

Ayn Rand’s Moral Code

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose.

These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

https://amzn.to/4xC4jVH

Values and Purpose Workbook: Companion to The REAL Purpose-Driven Life

This book is about how you can define your values and change the direction of your life without being exposed to the “guilting” that so often confronts you.

For the author, values are about the individual. Each is a separate concept that you define and then integrate into your life through your actions. They are good for you because you have chosen them according to the standard which is the benefit to your life. Objectively defined values make your life better and more personal.

After centuries of being told that nothing is about you, it is time to set the record straight. You are a unique individual and your goal in life should be to achieve your own happiness.

Rather than give you tasks that involve doing a lot of things for other people, this book tells you that focusing on yourself will reveal your life’s purpose and express your passions and freedom. In this books on values and purpose, we start with you.

https://amzn.to/4x9mbq3

The Real Purpose-Driven Life

After centuries of being told that it is not about you, it is time to set the record straight. You are a unique individual and your goal in life should be to achieve your own happiness.

This book is about helping you accomplish your goals and fixing your purpose firmly in place. It covers not only why you should pursue your goals but how to do it.

Rather than give you tasks that involve doing a lot of things for other people, I’m am going to tell you that focusing on yourself will reveal your life’s purpose and express your passions and freedom. This book starts with you.

See also "Values and Purpose Workbook"

https://amzn.to/3UxNLQk

Finding Your Soft Cry

Every individual has a yearning to know that he is both free and good. This yearning comes to him from early youth, and he hopes that he eventually develops the intellectual tools to help him distinguish between his nature and the demands of society. The key to freedom is the ability to act without restriction and, especially, without guilt.

But what happens when you are confronted with the demands of people who have no good intentions? What if those intentions conflict with your principles and your peace of mind? It is at this point when you cry a soft cry, when you realize that you are suffering the soft realization of your position as a subject and not as a free individual.

https://amzn.to/4zWCARn

Rational Meditation

Calming the mind and quiet thinking are two new premises of rational meditation.

This guide to rational thinking takes on mysticism, mindfulness and eastern religious influences by explaining how they do not help men live by means of reason and rational thinking.

Mindfulness, in particular, is the meditation system of the left. The author shows how meditation can be done without mysticism, leftist philosophy and the denigration of the individual.

Rational Meditation is not about collective joining with groups of like-minded people (Plato) and/or becoming Hephaistos (Freud and Jung). It is not about learning to help others as a moral imperative (Kant). It is not about worshipping the noble savage and attempting to emulate him (Rousseau). It is not about pursuing concretes disconnected from the universe (Hume) and it is not about adjusting to your peers, friends and tribe (Hillary Clinton, John Dewey and Jordan Peterson). It is not about establishing social justice, environmental policies and changing the world through individual self-sacrifice (Bernie Sanders and AOC).

Rational Meditation is self-meditation. It is thinking about yourself without guilt and without the tenets of modern philosophy (that the world is unknowable, that man is a phony, that ethics and living are only about others). Rational meditation is self-interested meditation. With rational mediation, you take some time off to think about a certain aspect of yourself, your being and your life and you examine your relationship with existence.

Rational meditation puts you first and makes you think about what is most important to you, your life, your happiness, your position in the world and what you will do with your moments. It is not about a wandering mind, it is about learning to stay in the self. The basic questions are: “Who am I?” “Where am I?” and “What am I going to do to get where I want to go?” The first question is the question of identity. The second is the question of where you are mentally and physically and how you got there, while the third question is about moral thinking and acting, holding values and achieving them. This is what mediation should be about. It is about you and how you can live a rational and happy life.

https://amzn.to/4cYJonC

Workbook for Rational Meditation

This booklet is the companion workbook to my book Rational Meditation. It utilizes the various exercises described in the original book to assist you in contemplation or meditation and it provides space for written input by the reader through their Kindle Reader.

The idea is to take the sections that involve written input and contemplation and to collect them into one practical “place” that the individual can use as he meditates on these matters. I have tried to supplement the book chapters where necessary in the original book.

https://amzn.to/4gSUtaW

The Virtue of independence

One of the most important goals for any person is to establish intellectual independence. Intellectual independence is the road to “life” independence, which is the ability to earn your own way without help from others. Typically, this goal is a characteristic of the American individualist compared to his European cousins who can barely conceive of such a “predatory” mindset. Needless to say, it is also the opposite of the collectivist mindset that is becoming more common on the scene in America. This book teaches self-reliance and respect for the self as opposed to dependence and respect for the group.

https://amzn.to/4xeqbWn

Existence: A Rational Thoughtbook

A Rational Thoughtbook is designed for thinking as opposed to reading. It combines brief prescient content with stunning imagery. Existence focuses on the nature of existence and gives you intelligent thoughts to integrate into your life.

https://amzn.to/4h0yorg

Identity: A Rational Thoughbook

The quest for identity is a human yearning. Each of us seeks to define who we are and what is our purpose. This yearning is the desire to integrate our existence, our knowledge and our purpose. To aid in this quest, the authors have created the “Rational Thoughtbook, a new breed of book that uses vibrant images and essential questions to help you think about your most important issues.A Rational Thoughtbook is not intended merely for reading; but for thinking. You don’t read each page; you think about the questions being posed and take your time answering them according to your best knowledge at the time. Rational thinking is the exertion of mental focus and energy to improve internal harmony and cognitive abilities. Through this book, you will use your mind to “see” reality, determine right action, generate energy and prepare yourself for living.

https://amzn.to/4dniZ2S

About his writings on EGOnomics, Mr. Villegas writes:

"The goal of my EGOnomics writing is to bring to my readers new ways of thinking and being. I want to open your eyes to the benefits of thinking of your self as your only and central focus. I want to teach you HOW to be proudly selfish and what you should do to achieve it. I want you to learn that being proudly selfish and proudly happy lead also to your being proudly moral. In fact, all three of these states, being proudly selfish, being proudly happy, and being proudly moral are so similar that they are virtually the same state of being. Who would tell you that being proudly moral is wrong – yet some say that being proudly selfish is immoral. Note the contradiction.

"Being proudly selfish can be encapsulated by saying that your first and only thought should be about you and that is as it should be. It is a good thing because it brings good into your life. It is the basic motivation for doing good and right things. Being proudly selfish is also the same as being proudly guiltless. Living proud and living selfishly should be something that you run to with full vigor, full energy, and a complete expectation that you will experience a profound, central core of being that is fully enthusiastic and fully rich with feeling.

"Being proudly selfish has no connection to the culturally mistaken notions that thinking of yourself is somehow wrong and harmful to others. Being proudly selfish is ONLY about you and has nothing to do with others and your relationships with them. Others are important only to the extent that they are fellow travelers, either going in the same direction or going in the opposite direction.

"Others should never be thought of as useful to you in any sense. There should be no thought that they should sacrifice for you. Likewise, there should be no expectation that you should sacrifice for them. Your expression of selfishness is yours alone – you are not for others and they are not for you.

Robert Villegas is a published author of over 128 books and publications. He is a former manager in a transportation company and has also worked in other industries in various parts of the world. Politically, he is neither progressive nor conservative while harboring agreement with laissez faire economic principles like those of Ludwig von Mises, Henry Hazlitt, and Ayn Rand. His books can be found on Amazon in various formats as well as Barnes and Noble and other retailers.

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